Category: MarTech
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AI Accelerates Data Work. Human Judgment Makes It Valuable.
AI can accelerate research, preparation, analysis, and communication—but human judgment remains essential for context, validation, ethics, and accountable decisions.
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Reporting Is Rarely the Real Problem
Why weak revenue reporting is usually a symptom of deeper issues in data quality, process design, system architecture, lifecycle governance, and cross-functional alignment.
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Alignment Builds Momentum
How shared goals, clear ownership, trusted data, scalable documentation, and consistent communication create organizational momentum.
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Experimentation Strategy: A/B Testing vs. Multi-Armed Bandits
A practical guide to choosing between A/B testing and multi-armed bandit experimentation for marketing, CRO, ecommerce, and product optimization.
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Azure Web App, Claude, Visual Studio Code
Using AI, I deployed a new website in Azure with Visual Studio Code.
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Create a Comprehensive Email Marketing Resource Hub
I’ve played a pivotal role in many aspects of sales and marketing alignment, process optimization, and communication standardization.
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A Guide to UTM Parameters for Effective Analytics
Urchin Traffic Monitor (UTM) parameters are snippets of code added to the end of a product or website URL to track campaign and channel performance. Use them to measure marketing effectiveness and understand how visitors interact with your site.
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Spring Cleaning for HubSpot: Data Hygiene Best Practices
Cleaning your HubSpot database is essential for maintaining data quality, improving segmentation, optimizing reporting, and boosting campaign performance. Here’s a clear and strategic step-by-step plan to clean your HubSpot database—designed especially for Marketing and RevOps teams:
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CRO Strategies
I’ve managed websites for 15 years with specializations in UX, E-commerce and technical search engine optimization.