Web Strategy · UX · Conversion
Web, UX & Conversion
I connect user experience, content structure, analytics, technical performance, and conversion strategy to create digital journeys that are easier to navigate, easier to measure, and more effective at moving people toward action.
How I approach digital experience
Experience across the conversion system.
Strong websites are operating systems that connect audience needs, business goals, content, technology, data, and measurable outcomes.
UX & interface design
User research, information architecture, wireframes, prototypes, usability, accessibility, responsive layouts, and clear interaction patterns.
Content & information architecture
Audience-centered messaging, navigation design, page hierarchy, content governance, SEO structure, and scalable publishing workflows.
Conversion, analytics & technical SEO
GA4 measurement, funnel analysis, CRO roadmaps, A/B testing, structured data, performance improvement, attribution, and actionable reporting.
Credential proof
Training that supports the work.
These credentials reinforce practical experience in user-centered design, digital measurement, and structured project delivery.
Google UX Design
Research, wireframing, prototyping, usability testing, accessibility, and human-centered design.
Google Analytics 4
Measurement strategy, acquisition and engagement reporting, conversion tracking, and digital optimization.
Project Management
Planning, stakeholder alignment, structured delivery, risk management, documentation, and execution.
Selected experience
Applied work across web and conversion.
Website Modernization in Azure
Responsive UX, technical SEO, clearer conversion paths, and a maintainable website architecture.
Wireframes & Experience Architecture
High-fidelity landing and product-detail experiences built around information hierarchy, conversion paths, and prototyping.
Campaign Measurement & Attribution Governance
Campaign taxonomy, instrumentation, reconciliation, and reporting connected to marketing decisions.
Conversion optimization
Roadmaps, testing, journey analysis, and optimization work that produced measurable gains including stronger conversion rates and average order value.
Read the approach: Diagnose before redesigning · A CRO Operating System · More Web & UX frameworks.
Bring structure to the digital journey.
I combine strategic thinking with hands-on technical execution to turn websites into clearer, more measurable growth systems.
Free Website UX & CRO Audit
Not sure what to improve first? Start with one page.
I’m offering a limited number of free pilot audits for one priority page and one conversion goal. I’ll review the desktop and mobile experience, identify potential friction, and prioritize practical improvements. No analytics or website-admin access is required for the initial review.