Revenue Operations · Data · Marketing Technology
I build clarity into complex growth organizations.
I’m Kate Khoury, a Revenue Operations, Marketing Operations, and Data Strategy leader with 15+ years of experience connecting business strategy, people, processes, technology, and intelligence into systems teams can actually use.
The Problem I Solve
I make revenue measurable, then I make it move.
I turn fragmented systems, disconnected teams, and unreliable data into a revenue engine that works.
Most companies I walk into have a sales team, a marketing team, and no reliable wiring between them. Data lives in four systems, the CEO gets a different number from each one, and leads sit for a week before anyone calls.
I fix that end to end—usually as the first ops person in the building. At MarketForce, I report to the CEO and stood up the whole revenue function from scratch: CRM architecture, an Azure SQL and Power BI model that became the company’s single source of truth, campaign taxonomy and attribution, and a six-person BDR/AE team and international Data Product team running against it. Revenue up 27%; marketing-generated pipeline up 60%.
Before that, at BetterLife, I cut speed-to-lead from a week to under an hour. At Knowfully, accurate attribution across 16 brands contributed $2.4M in pipeline in six months.
The pattern’s always the same: I make revenue measurable, then I make it move.
Career Through-Line
Strategy is only useful when the systems, data, and people can carry it forward.
My career has consistently lived at the intersection of go-to-market strategy, operations, technology, analytics, and digital experience. I’ve worked across the full path from identifying the business problem to designing the operating model, configuring the systems, governing the data, building the reporting layer, documenting the process, and helping teams adopt the change.
That breadth is intentional. Revenue problems rarely stay inside one department. A pipeline issue may begin with positioning, lead routing, CRM architecture, data quality, reporting definitions, sales process, or all of them at once. I’m most effective in those cross-functional problems—where the work requires both executive perspective and enough technical depth to build the solution.
I approach transformation as an operating-system problem: make ownership clear, make trusted information visible, reduce unnecessary friction, and create repeatable ways for teams to execute and improve.
What I’m Known For
Bringing structure to the work that crosses boundaries.
I combine strategic judgment, technical fluency, and hands-on operating leadership to turn ambiguity into systems people understand and trust.
Clarity from ambiguity
Translate complex business problems into clear priorities, ownership, metrics, workflows, and next actions.
Systems that scale
Build governance, automation, data structures, reporting, and operating rhythms that remain useful as the organization grows.
Cross-functional translation
Connect executives, Marketing, Sales, Finance, Product, technical teams, and external partners around shared definitions and decisions.
Player/coach leadership
Set direction and develop people while staying close enough to the work to troubleshoot, build, teach, and remove blockers.
Selected Business Impact
Operating improvements should show up in measurable outcomes.
Examples across multiple organizations include revenue growth, pipeline contribution, and faster lead response created by connecting strategy to execution.
27%
Revenue growth at MarketForce during my tenure leading GTM execution, attribution, pipeline visibility, and revenue-channel expansion.
Days → <1 hour
Speed-to-lead improvement at BetterLife Insurance through HubSpot–Salesforce routing, governance, and workflow automation.
How I Lead
Set clear direction. Build capable teams. Stay close enough to help.
My leadership style is deliberately player/coach: establish priorities and standards, create room for people to own their work, and remain technically engaged enough to coach effectively and step in when the problem requires it.
I’ve led and enabled work across Revenue Operations, Marketing Operations, sales, analytics, data, web, and external implementation partners. I care about the operating environment as much as the deliverable: people need clear expectations, useful documentation, trustworthy data, the right level of autonomy, and a leader who can translate strategy into practical decisions.
01
Direction & accountability
Define outcomes, decision rights, owners, standards, and operating cadence so teams know what matters and how success is measured.
02
Coaching & enablement
Teach the reasoning behind processes and systems, document the work, share context, and help people develop stronger judgment.
03
Hands-on problem solving
Move comfortably from executive planning into CRM configuration, analytics, QA, workflow logic, dashboards, and operational troubleshooting.
My goal is not to be the permanent bottleneck. I build systems, documentation, and team capability so good decisions and high-quality execution can continue without everything routing through one person.
What Colleagues Say
Trusted for leadership, collaboration, and follow-through.
Selected recommendations from people who have worked with me directly.
“Kate has exceptional skills in collaboration, leadership, and training that have significantly impacted our team. Her leadership style is both inspiring and approachable, always available to guide and support her team.”
Erik Z. — KnowFully Learning Group
“Kate’s ability to troubleshoot complex technical issues was invaluable in moving our projects forward and getting unstuck when challenges arose.”
Charles C. — Demand Generation, KnowFully Learning Group
Explore More
A few ways to go deeper.
Capabilities
Revenue Operations, Marketing Operations, analytics, CRM, automation, AI, and digital experience.
Selected Work
Case studies and portfolio examples showing systems, transformation, dashboards, and digital execution.
Analytics & BI
Power BI, executive reporting, data modeling, market intelligence, attribution, and data storytelling.
Experience
Role history, leadership scope, cross-functional responsibilities, and business impact.
Certifications
Continuous learning across analytics, AI, UX, CRM, digital experience, and technology.
Library of Clarity
Original frameworks and practical thinking on leadership, RevOps, data, AI, experimentation, and operations.
Connect
Looking for a leader who can connect strategy to the systems that make it real?
I’m open to conversations about Revenue Operations, Marketing Operations, Data Strategy, GTM systems, analytics, and business transformation leadership.