Kate Khoury Portfolio

Kate Khoury - Marketing Operations professional

I am a seasoned Marketing Operations leader with 15+ years of experience across B2B, B2C, ABM, and D2C digital marketing. I specialize in RevOps, marketing automation, web strategy, conversion rate optimization, and user experience, combining strategic insight with technical execution to build scalable systems, improve performance, and drive measurable business growth.

My expertise spans data analysis, BI dashboard development, email marketing, go-to-market strategy, and agentic AI, with a strong foundation in project management and cross-functional leadership. I have built, managed, and optimized complex martech ecosystems across HubSpot, Salesforce, WordPress, Microsoft Dynamics CRM, Azure, and other platforms, to improve operational efficiency, reporting visibility, and revenue performance.

three women surround a laptop while working and smiling

PRIMARY SPECIALTIES:

Marketing Operations
Website UX
Technical SEO & AEO
Web Launches & Property Migrations
CRO & Ecommerce
Email Marketing & Automation
Data Analysis & Visualization
BI Dashboards
CRM & Database Management
Agentic AI & Generative AI
Team Leadership & Cross-functional Collaboration

A cross-functional collaboration ninja, I effortlessly offer clarity in complex or ambiguous operational, technical, and data tracking processes.

I take a holistic approach to marketing operations by aligning technology and organizational needs with scalable processes. This ensures stakeholders are equipped to operate efficiently, effectively, and with long-term success in mind.

Results-oriented, hands-on, data-driven, problem-solver
Accustomed to wearing many hats – leader, strategist, data analyst, software trainer
Focus on efficiency and results
Change management champion with a player/coach mentality

At Marketforce Corp, I have helped move the company toward a more modern, data-driven, technology-enabled, and globally positioned business model. Through rebranding efforts, new website creations, launching a new, “endorsed brand” product model, and targeted outreach strategy, we’ve increased revenue by 20% within three months.

With a combination of marketing leadership, revenue operations, data strategy, AI adoption, business intelligence, sales enablement, and process improvement, I have helped strengthen the company’s ability to compete, scale, and expand beyond its traditional small-business footprint.

In my role as Senior Manager of Marketing Operations & Web Strategy at Knowfully Learning Group, I served as the super admin and SME for the tech stack, leading end-to-end digital transformations for 16 websites.

I built and deployed automated email marketing strategies and developed KPI-based performance dashboards, while training and supporting multiple marketing teams.

At BetterLife, a 6-month contract role, I integrated Salesforce, HubSpot, and proprietary technologies to build a single source of truth for full-funnel transparency, accurate ROI, and 360-degree view of customer behavior and target accounts.

HIGHLIGHTS:

In an effort to reduce costs and technical debt, I employed process improvements and automation that reduced inefficiencies and saved nearly $100,000 per month in costs.

Designed and implemented personalized upsells and cross-sells that increased revenue per user (ARPU) by 32% in only 3 months.

Deployed a membership marketing program with loyalty incentives that increased AOV by 45% and reduced customer churn by nearly 50%.

This is where I can help your organization succeed!