Katherine Khoury

MarketForce Corporation · Orlando, FL (remote)

Manage Sales team and Data/Product team; align organization around shared metrics, revenue goals, and operational priorities while leading Web Strategy, Revenue Operations, Business Intelligence, Data Strategy, Client Success, and GTM Technology. Create revenue dashboards and performance narratives that visualize the data story and unearth key insights. Design and govern performance measurement frameworks, campaign taxonomy, UTMs, reports, QA processes, SOPs, and data governance standards.

• Increased revenue 27% by fine-tuning GTM strategies and execution, omnichannel campaign operations, attribution reporting, sales pipeline visibility, cross-functional operating discipline, diversifying revenue channels, and growing inbound strategy.
• Directed and deployed an end-to-end corporate rebranding and website transformation for a national B2B data, SaaS, and marketing company. Conducted competitive research and user analysis using AI agents, Azure SSMS, and VS Code.
• Developed a centralized reporting infrastructure, enabling data-driven decisions and a single source of truth for revenue and business intelligence with Power BI dashboards.

BETTERLIFE INSURANCE · Madison, WI (remote)

Established the technical foundation, processes, and reporting structure for enhanced marketing and sales teams. Managed marketing technology, led cross-functional collaboration, developed scalable, comprehensive business processes, documentation and SOPs, and guided change management.

• Deployed HubSpot CRM & Sales Hub with Salesforce integration, end to end, defining and aligning teams on SLAs, pipeline, attribution, reports, dashboards, role/access logic, integration field mapping, best practices, database hygiene, segmentation, and lead-scoring frameworks. Provided training, user adoption, and support.
• Decreased speed-to-lead time from days to under one hour, boosted MQLs by 45% and SQLs by 25% using automated lead routing procedures, HubSpot-Salesforce integration logic, and lead generation strategies.
• Offered a 360-degree view of the customer journey and analyzed/enhanced marketing and sales funnels by developing and launching full-funnel lifecycle operations, attribution, tracking, and data reporting.
• Secured a 30% marketing budget increase by building HubSpot and Power BI dashboards surfacing growth opportunities, solutions to operational gaps, and channel and campaign performance and insights.

SAIC · Reston, VA (remote)

Devised ABM marketing operations and data reporting strategies across campaign intake, project management, digital asset management, workflow governance, and project delivery standards within an Agile framework. Partnered with CMO to build marketing reporting dashboards and organized team around OKRs and SLAs.

• Improved web engagement 38% in three months by designing and executing website personalization and audience segmentation funnels.
• Created Power BI dashboards that provided visibility into campaign and channel performance, marketing ROI, resource allocation, and optimization opportunities.
• Launched centralized OKRs in Azure DevOps to organize, guide sales/marketing teams with shared goals and strategies.

KnowFully Learning Group · Radnor, PA (remote)

Oversaw international development team, technical stack, reporting, and conversion rate optimization as a shared service for three verticals and 16 education-based SaaS business units. Managed WordPress, Sitefinity, HubSpot, Microsoft Dynamics CRM, analytics and dashboards, A/B testing, and funnel enhancements.

• Increased web conversions by 28% with enhanced user journeys, A/B testing, and redesigned digital experiences.
• Tracked $2.4M in pipeline growth with multi-touch attribution models.
• Grew email engagement 34% with full-funnel email and SMS automation, employing persona targeting, personalization, and segmentation; overhauled database hygiene with enhanced governance and accessibility, increasing deliverability and inbox placement.
• Managed documentation and developed a knowledgebase combining SOPs, training videos, governance outlines, and best practices—streamlining onboarding, MarTech adoption, campaign quality, and reporting consistency.
• Ran web strategy, marketing operations, analytics, CRM administration, lifecycle operations, and conversion rate optimization. Prioritized and led Dev team projects, gained stakeholder buy-in, and oversaw project scope, resources, and timelines.

CANNON INSTRUMENT COMPANY · State College, PA (hybrid)

Oversaw marketing technology, email marketing, CRM database, analytics, and reports. Trained and onboarded the marketing team in email and automation strategies, CRM usage, campaign execution processes, and reporting.

• Increased pipeline 36% by developing automated, funnel-based cadences using Salesforce, HubSpot, and Salesloft, streamlining marketing-to-sales handoffs.
• Strengthened funnel performance and pipeline conversions by launching email and automation strategies, data hygiene, and lead scoring, routing, and tracking systems.