Kate Khoury Portfolio

Kate Khoury - Marketing Operations professional

Hi! I am a seasoned Marketing Operations professional with 15 years of experience in B2B, B2C, ABM and D2C digital marketing, with a focus on RevOps, Marketing Automation, Web Strategy, Conversion Rate Optimization (CRO), and User Experience (UX).

My expertise extends to data analysis, BI dashboards, email marketing, GTM, and AI, with a strong foundation in project management and cross-functional collaboration. I have successfully built, managed and optimized martech stacks including HubSpot, Salesforce, WordPress, and Microsoft Dynamics CRM.

three women surround a laptop while working and smiling

PRIMARY SPECIALTIES:

Marketing Operations
Website UX
Technical SEO
Web Launches & Migrations
CRO & Ecommerce
Email Marketing
Marketing Automation
Data Analysis & Visualization
BI Dashboards
CRM & Database Management
AI Integrations
Team Leadership

A cross-functional collaboration ninja, I effortlessly offer clarity in complex or ambiguous operational, technical, and data tracking processes.

I take a holistic approach to marketing operations by aligning technology and organizational needs with scalable processes. This ensures stakeholders are equipped to operate efficiently, effectively, and with long-term success in mind.

Results-oriented, hands-on, data-driven, problem-solver
Accustomed to wearing many hats
Efficiency fanatic, data analyst, power user, software trainer
Change management champion with a player/coach mentality

In my role as Senior Manager of Marketing Operations & Web Strategy at Knowfully Learning Group, I served as the super admin and SME for the tech stack, leading end-to-end digital transformations for 16 websites.

I built and deployed automated email marketing strategies and developed KPI-based performance dashboards, while training and supporting multiple marketing teams.

At BetterLife, a 6-month contract role, I integrated Salesforce, HubSpot, and proprietary technologies to build a single source of truth for full-funnel transparency, accurate ROI, and 360-degree view of customer behavior and target accounts.

HIGHLIGHTS:

In an effort to reduce costs and technical debt, I employed process improvements and automation that reduced inefficiencies and saved nearly $100,000 per month in costs.

Designed and implemented personalized upsells and cross-sells that increased revenue per user (ARPU) by 32% in only 3 months.

Deployed a membership marketing program with loyalty incentives that increased AOV by 45% and reduced customer churn by nearly 50%.

This is where I can help your organization succeed!