Category: MarTech
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Effective Lead Management, Technology, Data, and Marketing Alignment
As the HubSpot SME, a key aspect of the role is establishing standards, documenting best practices, and providing ongoing training.
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Step-by-Step Website Optimization Roadmap
If you’re just getting started or revamping your approach to website monitoring and data analysis, it can seem like a daunting task. Here is a step by step guide to help you build your website monitoring and optimization roadmap.
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Unlocking Growth: The Power of Multi-Touch Attribution Models
Multi-Touch Attribution models help optimize resource allocation, refine messaging, and improve overall campaign performance. Let’s explore why it’s essential for maximizing marketing impact.
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Successful Technical Writing
As a Marketing Operations professional, I often handle the technical writing for new products, including service bulletins, manuals, brochures, case studies and whitepapers.
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Essential Guide to Schema Markup and Technical SEO
A practical guide to schema markup, structured data, Core Web Vitals, and technical SEO—designed to help teams improve search visibility and build clearer, faster digital experiences.
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Email Marketing & Automation
As the HubSpot SME, a key aspect of the role is establishing standards, documenting best practices, and providing ongoing training.
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UX Website Design | Consolidated into Web, UX & Conversion
Legacy UX and website portfolio content has been consolidated into the current Web, UX & Conversion portfolio.
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Marketing Technology
I managed the tech stack for a company that was constantly growing, both organically and due to M&A. I was required to continually integrate and migrate new business units into the existing tech stack, training new teams, and considering unique business cases that required creative solutions.
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Effective Automation Strategies for Marketing Success
Working in Marketing Operations in companies that are constantly growing, both organically and through M&A, I am required to continually integrate and migrate new business units into the existing tech stack. This requires intense attention to detail, comprehensive auditing and information gathering, ensuring effective communication across various teams, project management skills, and the ability to…