Archives: Projects
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Free Demo – Lead Generation
One B2C website was flagging in performance – traffic, leads, and revenue. It needed a design and UX refresh, as well as lead generation, SEO optimization, and more. One of my initial approaches was to reposition an existing free demo course: Please feel free to watch the loom video (no sound) for an example of…
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Boosting Website Performance: Key Strategies
Examples of websites and specific strategies for improved UX and increased conversion rates. Check out for ideas for your site!
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ORGANIC – SEO-OPTIMIZED DESIGN REFRESH
While somewhat elemental, adding a blog to a website helps bring in organic traffic while, depending on strategy, can provide content for paid search topics, offer additional value to users, build trust, and position the company as a thought leader. A website (below) had seen a dramatic drop in organic traffic, overall web users, and…
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Ecommerce Enhancements
This UX and revenue-growth project consisted of streamlining the user experience, both on-site and in email, providing a cleaner, simpler checkout experience while implementing post-purchase upsell and cross-sell offers. It proved to be hugely successful. By offering state-specific, personalized courses to an existing purchase, we saw immediate returns. Within only 6 months: We applied this…
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UX – Full Width Hero Banner
While I’m not a huge fan of carousels, (see my research into this topic here) I can understand the appeal of a full-width image and CTA. This before and after short loom shows the website as designed, and with the added full-width hero banner: Full-Page Hero Banner + Optinmonster Promo Banner Campaign – Watch Video…
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Data Tracking Campaign Strategy
Detailed strategy to capture and analyze effectiveness of paid search and social campaigns on webinar registration.
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New Website Design
In addition to creating graphics, websites and web pages with an intense focus on UX and customer journey, I’ve also been on the forefront of new brand guidelines for a more modern, sleeker look. This includes colors and fonts, types of images, feel and sentiment.
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HubSpot & Email Marketing
A HubSpot expert, I’ve migrated and launched HubSpot portals for countless business units.
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GTM: Creative Print Ads for New Company Launch
I designed the following full-page print advertisements for a new company launch. They ads were also used for a variety of other channels, including email marketing and social media.
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Graphic Design
E-Commerce Site & Graphics One of my most enjoyable projects was developing an end-to-end eCommerce Shopify site for a natural skincare brand. This initiative encompassed full brand development, complete site design and build, and the integration of marketplace, promotional, shipping, and advertising systems. I also optimized the site architecture and content for SEO to deliver…