As a technical, proactive leader with a positive player/coach mentality, I seamlessly combine tactical mastery with a holistic, strategic vision to drive enterprise success. I bring a dynamic and agile approach to delivering impactful contributions, and with a proven track record for growth initiatives that surpass business goals, I’m passionate about building world-class digital experiences.
Skills & Qualifications
15 years of experience in B2B, B2C, ABM, and D2C digital marketing focusing on marketing operations, web strategy, conversion rate optimization (CRO), user experience (UX), data analysis, email marketing and automation, BI dashboards, and project management.
Expertise in A/B testing, wireframes, information and web architecture, lead and revenue generation, developing KPI-based frameworks and performance dashboards, technical SEO, and full-funnel content/conversion strategies.
Technology
I have expertise in the following tools & platforms*
*not comprehensive
Programming languages / Data
- Python
- SQL
- HTML/CSS
- JavaScript
- JSON
Technologies
- HubSpot
- Marketo
- Salesforce
- SalesLoft (Sales Cadences)
- Microsoft Dynamics CRM
- 6Sense, ZoomInfo
- Microsoft Power Apps
- Zapier (automation)
- APIs & Integrations
marketing DATA Analytics
- Google Analytics/GA4
- Google Looker Studio
- Google Search Console
- Domo
- Tableau
- Power BI
- Excel Pivot Tables & Charts
- Excel Power Query & Power Automate
- SQL Databases
Project management
- Jira
- Confluence
- Agile methodologies
- Azure DevOps
- Asana, Trello, Smartsheet, Monday
- Microsoft Planner
Web Management
- WordPress
- Sitefinity
- Shopify
- AWS
- Ecommerce funnels
- Promotional tools
- Woocommerce
- VWO (A/B Testing)
- HotJar (User Behavior)
- Moz (SEO)
- SEMrush (SEO)
- ScreamingFrog (SEO)
Design
- Adobe Creative Suite (Photoshop, Indesign)
- Figma (wireframes, prototypes)
- HTML, CSS, PHP
Work Portfolio
Something went wrong. Please refresh the page and/or try again.
Let’s connect!
Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!
Kate Khoury Portfolio 