Websites & UX (User Experience)

My approach to web design and user experience blends strategy, creativity, and data-driven insights to create digital experiences that are both intuitive and impactful. I focus on aligning design choices with business objectives, ensuring every interaction—whether on a website, landing page, or member portal—feels seamless, purposeful, and engaging. By combining user research, analytics, and best-in-class design practices, I build experiences that not only look great but also drive measurable results.

With a proven track record of increasing conversions and improving website performance, I use design tools like Photoshop and Figma, combined with data-driven strategies built on custom personas, user behavior, A/B testing, and web analytics tools like MOZ, Hotjar, Optimizely, VWO, ScreamingFrog, and more.

Web & UX Portfolio

In my web and UX projects, I prioritize measurable impact by combining user research, testing, and analytics with thoughtful design and best practices. Whether redesigning a site architecture, improving conversion paths, or refining the customer journey, I focus on building experiences that increase engagement, reduce friction, and drive results. My work bridges design and strategy, ensuring every element has purpose and delivers business value.

1–2 minutes

Wireframe Examples

When earning my Google UX Design Certification, I built several high fidelity wireframes for my capstone project. I’ve include a few here.
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4–5 minutes

CRO Strategies

I’ve managed websites for 15 years with specializations in UX, E-commerce and technical search engine optimization.
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1–2 minutes

Step-by-Step Website Optimization Roadmap

If you’re just getting started or revamping your approach to website monitoring and data analysis, it can seem like a daunting task. Here is a step by step guide to help you build your website monitoring and optimization roadmap.
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4–6 minutes

Essential Guide to Schema Markup and Technical SEO

Optimizing your website for search engines with technical SEO is crucial for providing the best user experience and achieving high search engine rankings. The importance Google places on search experiences means this is not an area marketers can ignore – it promises to continue to grow. Learn everything you need to get started now!
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3–4 minutes

UX Website Design

User-friendly and higher-converting websites utilizing new layouts, optimizing web pages and UX, ecommerce, customer journey, brand guidelines, and technology tools.
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1–2 minutes

Graphic Design

I volunteered at The State Theatre, a local non-profit performing arts theatre, to offer my marketing acumen during and after the pandemic. It was a completely new field for me, and helped expand my abilities and keep me agile
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