In addition to creating graphics, websites and web pages with an intense focus on UX and customer journey, I’ve also been on the forefront of new brand guidelines for a more modern, sleeker look. This includes colors and fonts, types of images, feel and sentiment.
I’ve built new landing and product pages on existing WordPress and Sitefinity websites to help promote new products. These pages and microsites were instrumental in campaigns. I’ve also launched countless new websites, but this is an older post…
Sitefinity Product Category Page
WordPress Product Category Page
Promotional Landing Pages
HubSpot Landing Page
This microsite, created in Hubspot, used lots of animation and dynamic movement to entice user engagement.
It’s important to note that the original page had a much simpler design. Each day, another promotion would reveal with more options throughout the month-long campaign.
This example version has all the days/courses appearing, which was not the intended design or visible UX during the campaign.
Updated UX
At Cannon, I spearheaded the process of switching our old, dated website to a new sleeker site that needed to a) connect to our e-commerce platform and b) provide lots of product detail page with forms requesting more information.
We decided to use a carousel for the hero banner to promote products and services. Below is the hero banner carousel of images I created, while adding the text that slides in (from right or left, depending on the image) I coded using HTML and CSS.
Segmentation
It’s usually a vital element to segment and target specific audiences in order to widen the customer base and diversify revenue streams. The brochure below is designed to highlight what the company has to offer to the asphalt industry, an underperforming sector. I created this with the goal of appealing to engineers in this field while providing technical data that the audience would appreciate.
New Product Launch
Based on campaign data from Google Analytics and Ads, I identified a strategic opportunity to refine the promotion of the ProPak product line, which exhibited significantly different performance metrics. My recommendation was approved and expanded, leading to the launch of PDSProPak.com as a separate entity under the corporate umbrella. I also developed the accompanying brochure as a key marketing and sales asset for the new company.
For more information about this project, and similar projects, visit Product Strategy and Website and UX.
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Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!
Kate Khoury Portfolio 