While somewhat elemental, adding a blog to a website helps bring in organic traffic while, depending on strategy, can provide content for paid search topics, offer additional value to users, build trust, and position the company as a thought leader.
A website (below) had seen a dramatic drop in organic traffic, overall web users, and revenue. I added a blog with accompanying content strategies, including optimizing on-page and technical SEO as part of the strategy to enhance the web property and user experience.
Goals included growing organic traffic, providing a design refresh for lead generation, providing value, building trust, and focusing on easy design refreshes that improved both on-page and technical SEO.
Watch the loom video (no sound) for an overview of the website, before and after.
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Kate Khoury Portfolio 