This UX and revenue-growth project consisted of streamlining the user experience, both on-site and in email, providing a cleaner, simpler checkout experience while implementing post-purchase upsell and cross-sell offers.
It proved to be hugely successful.
By offering state-specific, personalized courses to an existing purchase, we saw immediate returns. Within only 6 months:
- Increased ANNUAL REVENUE PER USER by 37%
- Increased AVERAGE ORDERS PER USER from 0.8 TO 2.2
- Increased TOTAL REVENUE by 29% (and counting)
We applied this strategy to both the website and email marketing initiatives.
An automated post-purchase email workflow directed people straight to the checkout, with the discount code applied, for easy, friction-less purchase. Note: the design of the website and upsell/cross-sell offers have been improved since this video, however, this should give you an idea.
Please view the Loom video walking through an email to purchase process for more information (no sound).
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Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!
Kate Khoury Portfolio 