One B2C website was flagging in performance – traffic, leads, and revenue. It needed a design and UX refresh, as well as lead generation, SEO optimization, and more. One of my initial approaches was to reposition an existing free demo course:
- Enhanced funnel performance by repurposing an underutilized free demo course as a lead generation asset.
- Developed and executed content strategies that positioned the demo as a primary entry point, enabling effective email capture for downstream nurturing campaigns.
- This initiative drove a 200%+ increase in MQLs within one month.
Please feel free to watch the loom video (no sound) for an example of that additional content. (I try to show before and after but I’m aware it’s difficult to fully make out the differences)
Additional CRO/Web Projects
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