I specialize in building scalable marketing systems that bridge strategy and execution. From marketing automation to CRM integrations, I design workflows, data models, and technology frameworks that remove friction, improve accuracy, and accelerate growth. My work focuses on ensuring that every campaign, process, and system is not only functional—but measurable, repeatable, and optimized for performance.
By leveraging platforms like HubSpot, Salesforce, GA4, and advanced automation tools, I’ve implemented lead routing logic, attribution models, and lifecycle programs that give teams real-time visibility into funnel performance and ROI. I’m passionate about turning complex technology into seamless experiences for both teams and customers—empowering organizations to move faster, scale smarter, and achieve more with confidence.
Automation & MarTech Portfolio
I believe the best marketing operations happen when technology works quietly in the background—powering campaigns, connecting data, and enabling teams to focus on strategy and creativity. My approach to automation and martech is rooted in building systems that are simple to use, yet sophisticated enough to deliver accurate insights and scalable growth.
Over the years, I’ve implemented marketing automation platforms, integrated CRMs, and developed workflows that streamline lead management, improve attribution, and enhance customer journeys. Whether it’s optimizing a lifecycle nurture, syncing data across platforms, or creating dashboards that tell a clear story, my goal is always the same: make technology an engine for smarter, faster, and more impactful marketing.
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I’ve played a pivotal role in many aspects of sales and marketing alignment, process optimization, and communication standardization.
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Urchin Traffic Monitor (UTM) Parameters or tags are snippets of code that ou add to the end of your product or website URL to track different campaigns. With these parameters, you can easily track how effective your marketing campaigns are performing, and how website visitors are interacting with your site.
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Cleaning your HubSpot database is essential for maintaining data quality, improving segmentation, optimizing reporting, and boosting campaign performance. Here’s a clear and strategic step-by-step plan to clean your HubSpot database—designed especially for Marketing and RevOps teams:
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I’ve managed websites for 15 years with specializations in UX, E-commerce and technical search engine optimization.
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As the HubSpot SME, a key aspect of the role is establishing standards, documenting best practices, and providing ongoing training.
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If you’re just getting started or revamping your approach to website monitoring and data analysis, it can seem like a daunting task. Here is a step by step guide to help you build your website monitoring and optimization roadmap.
Let’s connect!
Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!
Marketing Operations, Revenue Operations, AI Prompts, Graphic Design, Templates, and more
Kate Khoury Portfolio 