Author: Kate K
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Successful Technical Writing
As a Marketing Operations professional, I often handle the technical writing for new products, including service bulletins, manuals, brochures, case studies and whitepapers.
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Data Analysis & BI Dashboards
Data is power, and data analytics are a crucial aspect in any Marketing Operations role or team – whether working in B2B, ABM, B2C, DTC or E-commerce environments. I have expertise creating dashboards for high-level, “at-a-glance” data, as well as generating regular, in-depth reports providing channel and campaign insights.
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Analytic Insights & Product Strategy
I’m experienced in creating user-friendly and high-converting websites utilizing new layouts, optimizing web pages and UX, ecommerce, customer journey, brand guidelines, and technology tools.
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Essential Guide to Schema Markup and Technical SEO
Optimizing your website for search engines with technical SEO is crucial for providing the best user experience and achieving high search engine rankings. The importance Google places on search experiences means this is not an area marketers can ignore – it promises to continue to grow. Learn everything you need to get started now!
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Email Marketing & Automation
As the HubSpot SME, a key aspect of the role is establishing standards, documenting best practices, and providing ongoing training.
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UX Website Design
User-friendly and higher-converting websites utilizing new layouts, optimizing web pages and UX, ecommerce, customer journey, brand guidelines, and technology tools.
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Certifications
Hubspot certified along with Google certifications including Analytics and AdWords. I’m constantly working to add to my skill set and hone my ability to contribute.
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Campaign Tracking Strategy
With the launch of new marketing campaigns, it’s vital to understand and track the performance so the marketing team can make strategic decisions. This is often used when working with paid media, as teams need to account for the money spent and show a return on investment or change strategies. But quantifying marketing performance across…
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Data & Analytics Presentations
Data and analytics play a crucial role in marketing operations and ecommerce, and I regularly generate reports and dashboards based on the needs and requests of stakeholders.
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Graphic Design
I volunteered at The State Theatre, a local non-profit performing arts theatre, to offer my marketing acumen during and after the pandemic. It was a completely new field for me, and helped expand my abilities and keep me agile
Kate Khoury Portfolio 