Author: Kate K
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Create a Comprehensive Email Marketing Resource Hub
I’ve played a pivotal role in many aspects of sales and marketing alignment, process optimization, and communication standardization.
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A Guide to UTM Parameters for Effective Analytics
Urchin Traffic Monitor (UTM) Parameters or tags are snippets of code that ou add to the end of your product or website URL to track different campaigns. With these parameters, you can easily track how effective your marketing campaigns are performing, and how website visitors are interacting with your site.
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Spring Cleaning for HubSpot: Data Hygiene Best Practices
Cleaning your HubSpot database is essential for maintaining data quality, improving segmentation, optimizing reporting, and boosting campaign performance. Here’s a clear and strategic step-by-step plan to clean your HubSpot database—designed especially for Marketing and RevOps teams:
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Marketing Analytics 101
Marketing Analytics is all about turning numbers into narratives. I’ll break down the key graphs and metrics every marketer needs—whether it’s understanding trends with line charts, comparing performance with bar graphs, or tracking efficiency with conversion metrics.
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Wireframe Examples
When earning my Google UX Design Certification, I built several high fidelity wireframes for my capstone project. I’ve include a few here.
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CRO Strategies
I’ve managed websites for 15 years with specializations in UX, E-commerce and technical search engine optimization.
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A Step-by-Step Guide to BI Reporting
As your business grows and/or shifts to the cloud, there are four stages of maturity your data passes through. Understanding which stage you’re at will help you understand how to address your specific needs when it comes to BI reporting.
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Effective Lead Management, Technology, Data, and Marketing Alignment
As the HubSpot SME, a key aspect of the role is establishing standards, documenting best practices, and providing ongoing training.
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Step-by-Step Website Optimization Roadmap
If you’re just getting started or revamping your approach to website monitoring and data analysis, it can seem like a daunting task. Here is a step by step guide to help you build your website monitoring and optimization roadmap.
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Unlocking Growth: The Power of Multi-Touch Attribution Models
Multi-Touch Attribution models help optimize resource allocation, refine messaging, and improve overall campaign performance. Let’s explore why it’s essential for maximizing marketing impact.
Kate Khoury Portfolio 