I specialize in transforming digital experiences by redesigning websites to enhance user experience (UX). Guided by Nielsen’s Heuristic Principles, I create high-converting, elegant, and effective websites by incorporating innovative layouts, SEO-driven content, technical SEO, e-commerce best practices, customer journey mapping, and strategic use of promotional technology and tools.
Expertise includes:
- Technical SEO
- Structure data/schema
- Rich text snippets
- Core web vitals
- Page/site speed
- Responsive design
- E-commerce best practices
- Direct checkouts
- Upsells and cross-sells
- Interstitials
- Trust signals
- Product reviews
- Product pages and variations
- Simple designs with product variations using swatches, dropdowns
- Data tracking and auditing
- Google tag manager
- Google analytics (GA4)
- Power BI, Looker Studio
- On- and off-line conversion tracking
- URL architecture
- Navigation structure best practices
- URL hierarchy
- Redirects and vanity URLs
- On-page SEO optimizations
- Regular web crawls using
- ScreamingFrog
- Google Search Console
- User behavior analysis, using
- HotJar
- Moz
- User feedback widgets
- HotJar
- CRO analysis and implementation
- A/B testing
- VWO
- HubSpot
Usability heuristics are a set of general guidelines, or “rules of thumb”, that designers and usability experts follow to evaluate and improve the user-friendliness and overall usability of a website or an application.
Heuristic principles are foundational tools that enhance usability, consistency, and user satisfaction, making them indispensable in the field of user experience design.
UX EXAMPLES
View projects in more detail in the portfolio section, including before and after images and videos of website updates.
Product Category Page
Sitefinity
Improved Product Detail Page
WordPress
In addition to improving the product detail page copy, images and graphics, and adding schema markup, we also redesigned the variable selection layout.
Working within the existing technical capabilities added a level of complexity, but the improvements proved to be worth the effort. With no additional technology or added costs, we delivered this feature on time and on budget. As a result, purchases of updated products increased nearly 40% in 6 months.
Originally a multi-page, multi-click, lengthy process, we nested the variations and additions in the product page as check boxes and made the price dynamic. The new product page provided a streamlined purchase journey, with convenient access to all available options.
This is what most people are used to seeing in modern websites so the updated PDP may be underwhelming – but the improvement to the customer journey was drastic.
Further, customer reviews were added prominently above the price to build trust. A feedback widget, via HotJar, was added to the page for continuous improvement. Here is the result.
PROMOTIONAL Landing Page
HubSpot
Check out my custom wireframe examples and Gumroad content for more work examples.
Let’s connect!
Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!
Widening the Top of Funnel
At Cannon, I spearheaded the process of migrating the dated website to a new, sleek website.
Needs included:
- connect to our e-commerce platform
- enhanced digital product pages
- lead generation and forms for capturing FPD
- data captured and routed appropriately for accurate reporting and funnel action
Developing a brand guideline based on best practices, I chose to use simple designs and a muted color palette to compliment the bright red logo. Below are some images I created using Photoshop, with a text overlay coded using HTML, CSS, and JS.
The goal was to focus on segmentation and targeting specific audiences, while widening the customer base and diversifying revenue streams.
The B2B brochure below was designed to promote a new product in a new industry. I focused on the solutions provided without overwhelming the reader with data, with a more streamlined and modern appearance and branding.
Data-backed Strategic Insights
Based on data captured from campaigns (Google Analytics and Ads), I suggested that the company build out an individual strategy for a specific product line, ProPak, that was reporting extremely different results from the other data. The outliers were consistent.
Consequently, the suggestion was not only approved but built on, resulting in the creation of a new company dedicated to this product under the corporate umbrella. It’s now www.pdspropak.com.
Kate Khoury Portfolio 