Innately curious, lifelong learner
I’m committed to continuous improvement and lifelong learning, constantly refining my skill set to stay ahead in a rapidly evolving tech landscape. I value both personal and professional growth and strive to deliver meaningful impact by staying current, solving complex problems, and supporting organizational goals.

With Google’s launch of GA4, data analysis and reporting has become a new skillset for marketers. I’m pleased to say I’m GA4-certified and confident in my ability to provide necessary web analytics for strategic insights.
Building digital dexterity sets the stage for a successful and sustained digital transformation. This course focuses on how to drive your organization’s agility, innovation, and competitive edge. Understand how to overcome resistance to change and to promote a culture of innovation. Explore strategies to enhance efficiency and adaptability. Finally, learn to implement best practices to sustain ongoing transformation.


This course focuses on gathering disparate data from multiple sources and turning it into digestible insights and easily legible dashboards using Power BI — Microsoft’s business analytics service. We examine how Power BI’s suite of features can facilitate data tasks efficiently and effectively.
Advanced Microsoft Power BI
- Build comprehensive data models to enable advanced analytics and visualizations
- Explain how scorecards and binary prediction models support performance measurement.
- Describe the value of data transformation in delivering accurate business insights.
- Assess Power BI Service’s advanced capabilities, including cognitive services and machine learning integration.

Introduction to end-to-end analytics using Microsoft Fabric
Discover how Microsoft Fabric can meet your enterprise’s analytics needs in one platform. Learn about Microsoft Fabric, how it works, and identify how you can use it for your analytics needs.
Google UX Design Certification

The Google UX Design Certificate is comprised of seven courses with hands-on assessments that provide expertise in user experience (UX) design, including:
- Follow the design process:
- empathize with users
- define pain points
- ideate solutions
- create wireframes and prototypes
- test and iterate on designs
- Understand the elements of UX research from planning research studies, conducting interviews and usability studies, to synthesizing research results
- Apply foundational UX concepts such as user-centered design, accessibility, and heuristic design best practices
- Certificate of completion

This esteemed series of courses guarantees expertise in: Figma, User Experience (UX), prototypes, high and low-fidelity wireframes, User Experience Design (UXD), UX Research, mockups, Usability and Accessibility Testing, and end-to-end Project Planning and Execution.

UX Research Example
prompt engineering for chatgpt (AI) certification
Coursera certifies the successful completion of Prompt Engineering for ChatGPT (AI), with topics including:
- How to apply prompt engineering to effectively work with large language models, like ChatGPT
- How to create complex prompt-based applications for your life, business, or education
- How to use prompt patterns to tap into powerful capabilities within large language models

Hubspot Sales Enablement Certification

HubSpot’s Sales Enablement Certificate program focuses on learning fundamental skills, such as goal alignment and lead qualification, to help you design a sales enablement program that works. Hold your teams accountable and drive consistent results!
- Develop unified goals and a lead qualification framework to satisfy both marketing and sales teams’ expectations
- Implement service-level agreements and run effective meetings to drive accountability and performance
- Strategically build a tech stack to support sales enablement goals
Business Analysis & Process Management
Coursera certifies Katherine’s successful completion of Business Analysis & Process Management, focusing on:
- Define your business processes, their objectives and how they flow within the organizational context
- Analyze business processes and find solutions to existing business problems
- Evaluate the current business from a process view, break down the problems, and find an applicable business solution.

GA4 Google Analytics certification
HubSpot-certified in Digital Marketing

HubSpot-certified in SEO

HubSpot-certified in Inbound Marketing

Additional Certifications
HubSpot-certified in Marketing Software
HubSpot-certified in Marketing Software

Google Analytics certification
Google Analytics certification
Renewed Google Analytics Certification, May 2021
Google Ads Display Certification
Google Display ADS Certification
Google Ads Search Certification
Google Search ADS Certification
Google Ads Measurement Certification
Google Ads Measurement Certification
Let’s connect!
Interested in learning more about my background, or scheduling a call? Let’s discuss how I can contribute to your organization!

